Remember the Pink Chaddi campaign that rocked India in 2009? Hundreds of pink panties were couriered to Pramod Muthalik’s office by Indian women as a mark of protest against his organisation’s [Sri Ram Sena] offensive actions upon young couples found together on Valentine’s Day. The colour pink was chosen because that colour was considered to be conspicuously feminine. The campaign was a revolutionary assertion of autonomy by India’s women. Now look at this quote from a trade publication called Earnshaw’s Infants’ Department , published in 1918: “ The generally accepted rule is pink for the boys and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” Pink for boys and blue for girls. That was a century back. Today it’s just the opposite. Who makes such conventions? The society, of course. And randomly too. There is no rationale behind why...
Cerebrate and Celebrate