An innocuous
ad by Surf Excel stirred up unsavoury controversy
the other day. Tens of thousands of Indians protested against the ad and
demanded a boycott of the detergent. The ad seeks to promote communal harmony
and the blood of too many Indians boiled! Why has India become such a place, a
place full of hatred? It is a sad outcome of the ruling party’s policies and
vision (lack of that, rather).
“[E]ntering
the social media space in India has become like stepping into a mud-wrestling
pit,” said Shashi Tharoor in his recent book, The
Paradoxical Prime Minister. There are far too many Indians in the
various social media who openly advocate violence against certain communities
of people. The dominant political party in the country is spending millions of
rupees to spew venom against certain people in these media portals.
There are also
people who question such spreading of hatred. There are a lot of Indians who
still retain their sanity, who support love and cooperation instead of hatred
and violence. The Surf Excel ad seeks to promote communal harmony. The massive
protest against the ad reveals yet again the viciousness of the disease that
has gripped the nation, thanks to the ruling party’s negligence in taking
action against people who indulge in such activities. What should we expect
when the ruler himself is an avatar of hatred?
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I have stopped following social media regularly. If at all I do, I am extremely selective as to what I read.
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