In his famous book, The Conquest of Happiness , Bertrand Russell argues that the most fundamental way to attain happiness is to take genuine interest in other people and things. Happiness requires a movement away from oneself, from the ego and its gratifications. We live in a world which encourages infinite ego gratifications. More than half of the advertisements are for products that promise to boost one's ego. No wonder a lot of people remain unhappy. Too many people are drifting if not sunk deep in the ocean of their own egos. Social networks and other such platforms are, far from being agents of genuine camaraderie, tools for self-promotion. Even gods have been enlisted, more than they were in history ever, in the perpetual aswamedha being performed by the ego. Thus people attain remarkable success, positions and wealth using gods and cults. And remain unhappy! The more perverse ones go to the extent of detonating bombs upon perceived threats to their egos. They th
Cerebrate and Celebrate