There is too much productivity in our world. We are bombarded with commodities. Half of the TV time is dedicated to advertising commodities most of which are not necessary in anybody’s life. Half of the newspaper space is similarly dedicated to redundancy. Shopping malls and popular markets bring us a lot of commodities which we don’t need really.
Suppose we change our focus from production and consumption to creation. Suppose people start spending some time every day on creating something like a flower vase from waste material, a poem about the agony left by the religion of bombs, a short movie on the mobile camera... Well, each one of us can create something according to our taste and skills. Create, not produce. Creation is an act of love. Production is mere commerce.
The world will be a different place. Qualitatively different. There will be more beauty than vulgarity. More refinement. More happiness.