Skip to main content

Tanishq and the Patriots


Patriots are a queer lot. You don’t know what all things can make them pick up the gun. Only one thing is certain apparently: the gun for anything. When the neighbouring country behaves like a hoard of bandicoots digging into our national borders, we will naturally take up the gun. But nowadays we choose to redraw certain lines on the map and then proclaim that not an inch of land has been lost. On the other hand, when a jewellery company brings out an ad promoting harmony between the majority and the minority populations, our patriots take up the gun. And shoot down the ad.

Those who promote communal harmony are traitors in India today. The sacred duty of the genuine Indian patriot is to hate certain communities, rape their women, plunder their land, deny them education and other fundamental rights and basic requirements.

Tanishq withdrew the ad that sought to promote communal harmony. The patriot’s gun won. Aapka Bharat Mahan.

In the novel Black Hole which I’m writing there is a scene. It is from the trial of the murder of Graham Stuart Staines and his little sons. In connection with it, a character says:

“Culture is a big comedy. A comedy with which the upper classes entertain themselves at the cost of the others.”

The comedy of culture has been playing itself out from time immemorial. From the time of the first gods. From the time of the first priest. From the time of the first man who called himself the king. Then the priest and the king colluded to swindle the vast majority. The third estate was born. The fourth caste was born. The casteless untouchables were born. Centuries later, the new king and his religion continue to do the same thing: swindle the third estate and the fourth caste and the casteless. A gigantic comedy called patriotism. Or nationalism.

Varavara Rao or Vernon Gonsalves or Stan Swamy are all traitors of the nation in front of such patriots. What is their crime? Let the prosecutor ask. And the patriot will answer, “They brought food and medicine and education to the tribal people whose land we were going to grab for the corporates.” And the court will choose to be patriotic. The court is the Supreme Comedy.

Ashwatthama continues to laugh. His laughter started millennia ago in a midnight in the Pandava camp after the Kurukshetra war. The war never ended. The comedy of human existence doesn’t end. Ashwatthama can go on laughing.

Our patriots are descendants of Ashwatthama, it looks like. They make me laugh and cry at once.

 

A related post from July: Ashwatthama is still alive

 

 


Comments

  1. Excellently explained... I tried engaging with so many on Day 1 to reason with them and get them to explain what was offensive in the ad. All I got were insults and calls of being a traitor to country and religion...

    ReplyDelete
    Replies
    1. I too get insulted frequently for questioning certain dominant motifs and moods. What surprises me incredibly is how a large majority of people, including highly educated ones, be misled by hatred...

      Delete
  2. Watched the Tanishq Adv, That's nice.
    Nice to read your post.

    ReplyDelete
  3. Powerful satire! Sadly that is the maximum one can do these days. Protests are also frowned upon and penalized....

    ReplyDelete
    Replies
    1. Why have people lost the simple sense of understanding and tolerance? I wonder. Why do we have to hate one another so much? It's a sad nation indeed.

      Delete
  4. Watched the ad and read your post, loved both. I often shy away from talking about such topics because internet apparently is not a place to have a discussion without being trolled or shamed. I don't have patience to argue on the internet so I prefer to keep my thoughts to myself.

    ReplyDelete
    Replies
    1. Yes, it's very tedious to have to argue with people on these affairs. You're wise to keep quiet on these issues. I find the rebel within me irresistible. Age has neither mellowed me nor withered.

      Delete
  5. I loved the ad and indeed it is giving a beautiful msg to world. It is really sad that some people are creating controversy on such beautiful msg. Loved your thoughts on it. And agree with it.

    ReplyDelete
    Replies
    1. Politics has reached its possible lowest levels in India. There is a lot of hatred among people in the name of gods. None of the promised vikas or anything has happened for a consolation. In the latest global hunger index we rank a pathetic 94th among 107 countries.
      https://thewire.in/rights/india-ranks-94-among-107-countries-in-global-hunger-index-2020

      Delete
  6. People have lost it.. Sometimes I feel.. And hate is addictive perhaps.. Inciting people is easier than it was ever before.. Shaming and hurting has becomes tools for social media engagement these days..

    It's just so sad. And it would take so much of courage to even try to bring some sense and tolerance into the lot..

    ReplyDelete
    Replies
    1. Thw whole atmosphere is terribly vitiated. It's easy to do that. Now cleaning up will take a whole generation or two.

      Delete
  7. Very well-written. I hope it reaches the audience that needs to read it, though I worry it may not.
    Noor Anand Chawla

    ReplyDelete
  8. you have put my thoughts into your post! how I wish I could write, clearly and coherently like you. Usually issues like this have me shaking with anger and unable to write a single word. I feel ashamed of where my country is going now!

    ReplyDelete
    Replies
    1. That's an immense compliment and thanks for that.

      I too feel terribly bad about what's happening in India these days. We're regressing as a nation.

      Delete
  9. I watched the ad and I really liked it
    Your post is eye opener for many people.

    ReplyDelete
  10. Well said Sir! It is sad that how a loving, strong, harmony serving message get twisted by some certain mindset of people, who got a new subject so easily just to debate endlessly.

    Archana Srivastava
    archusblog

    ReplyDelete
    Replies
    1. Yeah, the controversy is a good distraction when there's no threat at the national borders.

      Delete
  11. The ad was beautiful and your thoughts very true. However, the sad part is the people who need to read and understand this don't really "read" and use their own brains. If they did, we wouldn't be needing this discussion here.

    ReplyDelete
    Replies
    1. Who determines the socio-political realities today? That's the problem. We have handed over power to the kind of people who are no better than thugs at heart. So we have a sort of Thug Raj now which is masqueraded as Ram Raj!

      Delete
  12. Tom, that is such a beautiful ad. The arguments given by these so called patriots and nationalists everytime I get into an argument with them makes my blood boil. They come up with such unreasonable arguments for their actions. The worst form of this is the whatabouttery they come up with. The minute you point out anything they will start preaching about what happened in the times of babar and aurangzeb. They give lame and foolish reasons for their actions. Your article is really a great one.

    ReplyDelete
    Replies
    1. I can understand your indignation, Jai. I have seen you argue for sanity in many places and I admire your wisdom and sagacity. Unfortunately there are too few people like you around. There are many who think like us but fear to speak out.

      Delete
  13. Indeed,people having been making hype about anything now a days. The idea behind the ad was good and just hope everyone understands it.

    ReplyDelete
    Replies
    1. Maybe awareness will descend on more and more people slowly... Let's hope. What's life without hope anyway?

      Delete
  14. You bet he is still alive and the war never ended..Such a shame isn`t it? I saw the ad multiple times to understand what is "offensive"..

    ReplyDelete
    Replies
    1. It's just a fabricated offensiveness like a lot of other things in the country. Inter-faith marriages were always happening. I know so many people personally who have married from other religions, languages and even cultures. It's silly that in 21st century we even have to discuss this.

      Delete
  15. It's sad to see that such a brilliant advert faced such backlash. It's the idea, belief behind the that people should understand, it's all about humanity after all. Loved your piece sirji :)

    ReplyDelete
    Replies
    1. This episode shows how hate has become widespread in the country.

      Delete
  16. We have reached that stage that logical reasoning has been considered foolishness. I am just waiting to see how far can we be pulled back. And all this because we have given the reigns to the hatemongers.

    ReplyDelete
    Replies
    1. You hit the nail on the head. Hatemongering has the government's blessings.

      Delete
  17. It has become a regular norm to boycott things in the name of culture/religion/cast and if course patriotism. No matter how educated people are or open Minded they claim to themselves, their narrow thinking reflect. Tanisq case is only one such example

    ReplyDelete
    Replies
    1. Patriotism is the last refuge of the scoundrel, said Samuel Johnson. India proves him right yet again.

      Delete
  18. I think there is nothing wrong with this add. Its most beautifully created and have nicely portrayed the way two cultures have united and are treating daughter inlaw as a daughter. I really didnt find any reason why people are debating on it so much. You have very nicely written this post.

    ReplyDelete
  19. I've seen this ad a few dozen time just to understand what exactly is offensive about an inter-religious marriage where a mother-in-law makes a daughter-in-law feel welcome... It's by far the most illogical hue-and-cry I've ever seen. Of course all the other "cultural" travesties happening in the country today are another level... but this one. This one, i just don't get.

    ReplyDelete
    Replies
    1. No right-thinking person will find anything offensive in that ad. On the contrary, it warms our cold hearts. Yet India finds it so offensive that the ad had to be withdrawn! A malady has gripped the country.

      Delete
  20. its a lovely ad. the whole buhaha over it has gone over my head! why everything has to be politicized and used to divide people?
    also not been able to understand what is wrong with this ad !

    ReplyDelete
    Replies
    1. You said it when you mentioned politics. It's politics and nothing else. For centuries, people have miscegenated and normal children were born to them.

      Delete
  21. It was one of the most beautiful ads and I wonder why we can't see the actual message behind it. I loved reading your take on this and totally second your thoughts.

    ReplyDelete
  22. God knows when will things be measured beyond the parameters of religion and politics. It was one of the most beautiful advisements I have ever come across.

    ReplyDelete
    Replies
    1. When we have to say this, it means we are on a regressive path. Hope our leaders who preach vikas and other great ideals and principles understhand this.

      Delete
  23. Such a beautifully elucidated post. Loved your crisp and succinct writing. Your thoughts resonate with me and a handful of others who can't be mislead by hatred.

    ReplyDelete
  24. We are becoming intolerant in the name of nationalism that is nothing but jingoism. There would always be people who garble our thought processes; the challenge is to think for ourselves. I do remember the Graham Staines incident. At that time I could not grasp how we could justify his killing.

    ReplyDelete
    Replies
    1. For petty political benefits some people pervert the entire atmosphere of the nation.

      Delete
  25. Thanks for writing this post... You explained the 'comedy' in a wonderful way... Presently, everything is politics... Earlier we were always on the look out for protecting communal harmony... Nowadays, the so called patriots are looking for every opportunity to burn thw country down... I had interactions with few such patriots on Twitter... They tried to showcase me as naive, living in la la land and what not... Stopped engaging with them after that!

    ReplyDelete
    Replies
    1. I can understand your predicament. I unfriended some and vice-versa on social media merely because of this sort of issues. Former friends are now foes!

      Delete
  26. An Ad.that shook the nation, Companies are trying different ways to promote their product, they want to touch the strongest emotions. Wonder where this is leading to!

    ReplyDelete
    Replies
    1. I hope you're not transferring the blame on to the makers of this ad.

      Delete
  27. This post spoke to me on so many levels. And yes the kind of charade happening all around us these days ; makes me believe that culture is becoming quite a comedy.

    ReplyDelete
  28. I don't understand what has gone wrong with us especially since the past 7-8 years. We grew up watching "Mile sur mera tumhara" which only gave us goosebumps whenever it played on television. We have seen many movies that pivoted on an inter-faith marriage/love story & nobody really cared about having it banned. While social media is a much-needed tool that people should use to express essential concerns about burning issues, this level of ostracization & hate & offense is something to worry about.

    Your post captures all of my feelings & I wonder when this will stop. I would only maintain that fanatics are present in every religion. And they do not represent the religion. They should NOT be thought of doing that, at least. And that shouldn't be allowed for us to brew hate for the other religions.

    ReplyDelete
    Replies
    1. Something has gone seriously wrong with us and we also know it. But most of us want it this way. That's the tragedy.

      Delete
  29. Loved your satire post. People are definitly going mad and spreading religious hatred.

    ReplyDelete
  30. Your satire is bang on. It always is. There was so much more to your post than just the Tanishq ad. As you said, even I no longer know whether to laugh at the ludicrousity of this nation or to cry.

    ReplyDelete
  31. I've not watched the ad but the conversation around the media draw my attention. That's thought provoking read. I must say the tolerance level is becoming low day by day. And people don't want to see the positive impact of any good thing

    ReplyDelete
    Replies
    1. It's very easy to fish in troubled waters. What our current leaders do is just that. They have vitiated the entire atmosphere of the country and are reaping political harvests. Pathetic. What a fall from our great freedom fighters to today's 'patriots'!

      Delete

Post a Comment

Popular posts from this blog

The Adventures of Toto as a comic strip

  'The Adventures of Toto' is an amusing story by Ruskin Bond. It is prescribed as a lesson in CBSE's English course for class 9. Maggie asked her students to do a project on some of the lessons and Femi George's work is what I would like to present here. Femi converted the story into a beautiful comic strip. Her work will speak for itself and let me present it below.  Femi George Student of Carmel Public School, Vazhakulam, Kerala Similar post: The Little Girl

Sanjay and other loyalists

AI-generated illustration Some people, especially those in politics, behave as if they are too great to have any contact with the ordinary folk. And they can get on with whoever comes to power on top irrespective of their ideologies and principles. Sanjay was one such person. He occupied some high places in Sawan school [see previous posts, especially P and Q ] merely because he knew how to play his cards more dexterously than ordinary politicians. Whoever came as principal, Sanjay would be there in the elite circle. He seemed to hold most people in contempt. His respect was reserved for the gentry. I belonged to the margins of Sawan society, in Sanjay’s assessment. So we hardly talked to each other. Looking back, I find it quite ludicrous to realise that Sanjay and I lived on the same campus 24x7 for a decade and a half without ever talking to each other except for official purposes.      Towards the end of our coexistence, Sawan had become a veritable hell. Power supply to the

Thomas the Saint

AI-generated image His full name was Thomas Augustine. He was a Catholic priest. I knew him for a rather short period of my life. When I lived one whole year in the same institution with him, I was just 15 years old. I was a trainee for priesthood and he was many years my senior. We both lived in Don Bosco school and seminary at a place called Tirupattur in Tamil Nadu. He was in charge of a group of boys like me. Thomas had little to do with me directly as I was under the care of another in-charge. But his self-effacing ways and angelic smile drew me to him. He was a living saint all the years I knew him later. When he became a priest and was in charge of a section of a Don Bosco institution in Kochi, I met him again and his ways hadn’t changed an iota. You’d think he was a reincarnation of Jesus if you met him personally. You won’t be able to meet him anymore. He passed away a few years ago. One of the persons whom I won’t ever forget, can’t forget as long as the neurons continu

Uriel the gargoyle-maker

Uriel was a multifaceted personality. He could stab with words, sting like Mike Tyson, and distort reality charmingly with the precision of a gifted cartoonist. He was sedate now and passionate the next moment. He could don the mantle of a carpenter, a plumber, or a mechanic, as situation demanded. He ran a school in Shillong in those days when I was there. That’s how I landed in the magic circle of his friendship. He made me a gargoyle. Gradually. When the refined side of human civilisation shaped magnificent castles and cathedrals, the darker side of the same homo sapiens gave birth to gargoyles. These grotesque shapes were erected on those beautiful works of architecture as if to prove that there is no human genius without a dash of perversion. In many parts of India, some such repulsive shape is placed in a prominent place of great edifices with the intention of warding off evil or, more commonly, the evil eye. I was Uriel’s gargoyle for warding off the evil eye from his sc

William and the autumn of life

William and I were together only for one year, but our friendship has grown stronger year after year. The duration of that friendship is going to hit half a century. In the meanwhile both he and I changed many places. William was in Kerala when I was in Shillong. He was in Ireland when I was in Delhi. Now I am in Kerala where William is planning to migrate back. We were both novices of a religious congregation for one year at Kotagiri in Tamil Nadu. He was older than me by a few years and far more mature too. But we shared a cordial rapport which kept us in touch though we went in unexpected directions later. William’s conversations had the same pattern back then and now too. I’d call it Socratic. He questions a lot of things that you say with the intention of getting to the depth of the matter. The last conversation I had with him was when I decided to stop teaching. I mention this as an example of my conversations with William. “You are a good teacher. Why do you want to stop