Baba Ramdev is the 21st century sage. In the ancient system, the sage went away from the world of men to places like the Himalayas and afflicted themselves with the extremes of what their normal counterparts in the normal world endured. Ramdev has redefined religion for the 21st century. Religion need not be a pain in the posterior; it can be a luxury – that’s the new Veda.
The other day the Baba came up with Patanjali atta noodles to counter Nestle’s Maggi. The yogi has now come up with yogawear which is expected to give Nike and Adidas a run for their money. “The spiritual guru will soon launch health drinks such as Powervita to take on Horlicks and Bournvita, babycare and beauty products...,” reports the Times of India. Patanjali has become a brand name, thanks to the inspiring entrepreneurial skills of the yogi. It may even buy up the entire country in a few years’ time and rename it Ramdevstan. We will have everything from cooking salt to smartphone supplied by Baba Ramdev Inc. Our dress, our language, our religion, everything will be available at Patanjali outlets.
This is true aggiornamento: making religion up to date.
When the Islamic aggiornamentalists have gone totally mental trying to update their religion and are shedding their frustrations viciously on what the average man would consider as symbols of culture and civilisation, Baba Ramdev teaches us the effective way of bringing religion to people. When you are in the land of snake-charmers, be a melody in the pungi. When everything from drinking water to medical services has been converted into a consumer product, religion and gods cannot escape the fate. Baba Ramdev is the first person to realise this truth. That is his genius. His religion is a Rs 5000-crore enterprise now and is growing more rapidly than firms with CEOs whose expertise was nurtured at Harvard or LSE. Soon gods and their blessings will be available to us in tetrapacks at Patanjali retail outlets.
Ramdev can and should be the inspiration to all religious terrorists. They should learn how to adapt innovative and effective methods to achieve goals.
Ramdev has given us all sorts of remedies. He gave us Putrajeevak Beej for begetting sons and avoiding daughters. He has antidote for AIDS and cancer. Perhaps, he will soon grant us capsules against terrorism. In the meanwhile, let us make a beeline for Yogawear, Patanjali instant noodles, and Powervita. Jai Sri Ramdev!